In a recent experiment, Grasshopper found that personal outreach worked more effectively than paid advertisements. These old-fashioned connections can go a long way in peer-to-peer promotions. Follow-up with a quick, personalized hello through your social network of choice. When you meet people out in the world, capitalize on those relationships. The best way to attract a sustainable web community is to reach out in personal ways. It's a simple principle with a catchy name: be human. Human 2 Human (H2H) marketing is the hot term right now. Figuring out the key features of your community is the first step in capitalizing on social media marketing. Write down some common denominators that you can easily identify from your work as a business owner. If you don’t know where to start, browse your current followers and mull over your client base. For example, I know that my followers are fellow writers, content marketers and other people who love Star Wars. Figure out who they are and talk to them. These people are the building blocks of your social media networks. Instead, hone in on your niche market: the people who love your company or will love your company once they read your content. By trying to appeal to the masses, you run the risk of diluting your brand. The same way that you do not have to be on every platform, you do not need to reach every consumer. Give your business a boost and add that to your social media agenda._ Identify Your Community _**Expert Tip:** A well-developed Google + profile could help your _search ranking in Google. Changing gears, Kate played to her strengths, optimizing her time and meeting her community's needs. Kate decided to 'serve her audience where they were engaging,' spending a larger proportion of her time on her highest yielding platform. Kate Bowler, entrepreneur and manager of marketing at Ellie Kae, noticed that her followers commented on and liked posts on her Instagram account with the greatest frequency.
When you're focusing your energy, go for maximum impact. And remember that it’s better to commit yourself to one or two platforms rather than flake out on all of them.
Check out Emma Siemasko’s small business guide to the best platforms for a thorough run-down of each option. Some of your social media options include: Facebook, Instagram, Twitter, Pinterest, LinkedIn, Google +, FourSquare, Reddit, and Quora. Just like every other part of your business, your product and consumers will dictate a different plan for you than for your neighbor. Social media marketing is not a one-size-fits-all endeavor. Here are some ground rules for maximizing your time spent on social media without letting it dominate your work life. With 89% of businesses using social media, you’re not the only one staring down a world of digital distraction. As an entrepreneur, managing your social media accounts can easily bleed into the more important work of running a business. But the same tools that amplify businesses can pull the plug on productivity. Yes, social media is a killer part of any good marketing plan. You get sucked in by click-baity tweets, read articles vaguely related to work, and ogle over competitors’ profiles.
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